The first start of Athleisure Fashion begins in the early stage of decade 1970s and 1980s.
Basically it is divided into many famous brands
Few famous of them are listed below:
.Nike
.Adidas
Above are the sports wear brand which are among famous brands & spreads worldwide due to their quality, shelf life & popularity.
They can be used as both for leisure activities & sporting activities.
Market Analysis of Athleisure global women’s activewear market:
The recent analysis of 2022 is approximately 18 billion USD Dollars in worldwide & according to market survey of it will be reach to 80 billion USD Dollars in year 2030 .
Benefits of Athleisure brands in world wide:
They give startup to growth investors:
Due to their strong branding policies & reviews they give high benefits to investors by their new products & earnings growth.
They provide quality & efficiency both together in their brands. They set the trends in market & become the successful brands in market specially in women’s clothing brands & sports wear market.
Athleisure has been profitable out a niche for itself in the clothing market, industry & brands
◦ Talking about the sales of the brands due to recent survey cross 50 billion in year 2018
The concept of this brand is to produce technology based records in the industry , nationally & internationally.
Pros & Cons
Every brand has its pros and cons in the market talking about the pros first the brands has huge remarkable impact in the market in late 90s and early 20th century and growing day by day in the international market by its sales category.
Brand has established the new trends in the marketplace.
Brand distinguish remarked quality
Brand determined the value of things
Talking about cons so every thing has its positive effects & negative effects.
In the startup of the trends the quality was low but with the passage of time they ensure the quality, material and lasting & today it has been known as sports wear brand of the American people .
Contact The main brand origin start in the early 2009 when yoga pants had been introduced which is the among the famous fashion of that era & gain popularity.
It is not only about fashion & its trends but Athleisure has been working on the culture, wellness & spreading love with no controversy to any religion or people .
Talking about the fabrics of Athleisure so the most important thing which everyone in the world loves is that they produce the most comfortable stretchy & relaxed pants. It is also been named as breathable brand because its comforty to wear , after wearing person feels like worthy.
Talking about the work strategy of the brand the brand in startup work as normal clothing brand but the results they get was extreme.
Moreover they hire the specialist of design & fashion who are constantly working in their team for the growth of their brands .
They regularly work on marketing analysis & customers demand about new fashion era .
In previous 20 years according to marketing analysis survey of global team the new fashion trends which were in of that era half of them in sports brands compromised Athleisure fashion in the world.
Athleisure fashion has marked its strong girp in sports market. Many sportsman has their first priority to buy a sports kit from them due to their quality and name in the market.